LUMEN Consulting

LUMEN ConsultingLUMEN ConsultingLUMEN Consulting

LUMEN Consulting

LUMEN ConsultingLUMEN ConsultingLUMEN Consulting

Clarity. Alignment. Value

Clarity. Alignment. ValueClarity. Alignment. ValueClarity. Alignment. Value

Helping business-forward leaders start with a value-focused approach to unlock the full potential of their digital strategy

Clarity. Alignment. Value

Clarity. Alignment. ValueClarity. Alignment. ValueClarity. Alignment. Value

Helping business-forward leaders start with a value-focused approach to unlock the full potential of their digital strategy

Who We Are

 

Lumen Consulting is a boutique advisory firm founded by George Ashkar, former Product Director at American Express, with 20+ years of leadership in digital strategy, AI enablement, and customer personalization.


As technology accelerates, too many initiatives fail to deliver ROI. That’s where we come in with our value-focused approach.


We work with business-forward leaders to cut through the noise, align on what matters, and architect solutions that create measurable value for both their organizations and their customers. 

What We Do: Value Architecture for Digital Investments

Define what "Value" means to you

Align leadership, strategy, data, and tech

Align leadership, strategy, data, and tech

to your business and your customers 

Align leadership, strategy, data, and tech

Align leadership, strategy, data, and tech

Align leadership, strategy, data, and tech

to your business goals to optimize investment and execution 

Prioritize high‑impact initiatives

Execute with clarity, measurement & accountability

Execute with clarity, measurement & accountability

by selecting the best use cases and defining actionable roadmaps

Execute with clarity, measurement & accountability

Execute with clarity, measurement & accountability

Execute with clarity, measurement & accountability

via outcomes, ROI, KPIs 

Our Services

A forest with many trees and green grass

Value Discovery Workshop

Surface core objectives and problems, and define what ‘value’ means for your business — revenue lift, cost savings, retention, etc. 

Strategic Clarity Sprint

Align leadership & teams around what matters, and identify the initiatives that are worth investing in

Value‑First Roadmap Advisory

Build a strategic digital roadmap where every initiative ties back to business outcomes and generates value

Executive Advisor Retainer

Ongoing guidance to ensure investments remain value‑aligned, track impact, course‑correct when needed 

Flexible Value Consulting

Plug‑in value architecture expertise when needed, for prioritization, ROI analysis, or execution oversight 

Our Difference

Value is our North Star

We ensure initiatives are impact‑driven

We ensure initiatives are impact‑driven

and Clarity is Our Product

We ensure initiatives are impact‑driven

We ensure initiatives are impact‑driven

We ensure initiatives are impact‑driven

and tie back to value
 

We combine AI, data, and personalization expertise

We combine AI, data, and personalization expertise

We combine AI, data, and personalization expertise

with a strict ROI lens

Fixed-fee outcome-focused engagements

We combine AI, data, and personalization expertise

We combine AI, data, and personalization expertise

Why Trust Us

20 year track record at American Express

Before founding Lumen Consulting, George Ashkar spent 20 years leading digital strategy, product strategy and innovation, and AI-powered personalization at American Express — one of the world’s most customer-centric companies. 

 

  • 🚀 $2.5B+ in incremental annual revenue generated by the personalization platform he led
     
  • 🧠 Trusted to bridge business and technology across 200+ internal platforms
     
  • 🌍 Led global teams, scaled enterprise platforms, and transformed how Amex connects with customers
     

We now bring that same rigor, clarity, and value focus to every client engagement.

Let's connect!

 Let’s explore how Lumen Consulting can help you define a value-focused approach to your digital strategy. 

 📍 Based in Miami | Working nationwide 


📧 Email: george@lumen-consult.com


🔗 LinkedIn: linkedin.com/in/george-a-ashkar

Let's connect

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